Executive Group Account Director
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Confusing Times

Confusing Times

The world is going through a lot of changes, and things can get confusing. That's why it's the perfect time to promote our most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat. Confused? Let us explain: In this witty campaign, a voice over makes a series of observations about how confusing the times we live in are. In each radio spot, the narrator ironically depicts events we can all relate to with a mix of surprise and resignation. These are confusing times. The perfect time for the Burger King Impossible Whopper. A Whopper made without beef that tastes just like… a Whopper.